This post is written by Kristal Bean:
Kristal Bean is a Southern California-based writer and sometimes guitarist. In her free time, she homeschools, works out and listens to live music. Check her blog greenlightbooking.com
The internet has made music promotion so much easier for music artists. Advancements in online like sharing, streaming, social media platforms and websites now give music artists most effective ways to reach out to a large audience and increase their followers.
If you know the top ways you can promote your music online and keep evolving with new strategies every year, you can become one of the leading artists in the music industry in no time. There are musicians and singers who started showcasing their music via their YouTube channels and they have crossed 10M subscribers.
To help you make good choices, here are some of the best ways you can promote your music in 2018:
Create your own website.
If you want to market your music online, a good website is necessary. Add all the options on your website through which you can promote, sell and share your music. If you sell your music directly through your music website without paying commission to anyone, it will help you to earn more money. Contact the most famous music channels and websites on the web. Make sure you upload your music top online music stores and live streaming music channels like iTunes, Google Play and Spotify. Also, you can sell tickets to your concerts and shows via your website. Have a unique template and design for your website. To stand out, try to give the website your cool vibe. It shouldn’t look boring and dull.
Promote your music via your social media accounts.
Audiences are not just limited to concerts these days; fans love to follow social media accounts of music artists. Promotion on social media accounts is one of the easiest ways to gain more fans. Social media is something which is used by almost every single person every day. You can spread the information about your next show and links to buy tickets through these accounts. Facebook and Instagram ads now target audiences on the basis of the locations you choose and other important factors. Above all, the simple daily posts by you regarding your life and tours present your personality to your audiences. One post on social media can increase thousands of followers and potential buyers in a day.
You must have a YouTube channel.
Popular artists like Justin Bieber and Karmin were discovered on YouTube. If you want to attract masses, start promoting your music on YouTube. Some music artists even vlogs and posts small life stories to gain more subscribers on YouTube. If you have just started a YouTube channel to market your music, don’t forget to add all important links to your social media accounts and blog. Keep all your online accounts connected to each other so a social media follower won’t miss out something you recently published on your blog or posted on YouTube. If you are already a famous music artist or by any chance people know you by the little amount of work you have done, not having a YouTube channel is wasting a great chance to earn money. It’s a known fact that you can earn a good amount of money by having a huge amount of views and subscribers on YouTube. That means you will even get paid for most viewed music videos there then what is holding you back?
Hosting your music on iTunes or Spotify is important.
Well, iTunes and Spotify are basically considered default music apps for hosting a huge number of music tracks online. Music artists wish to top at their rankings. These online music platforms are better than any music collection we have at home. Every music artist is now bound to upload his/her music to iTunes and Spotify.
Find music blogs.
Music blogs are like magazines which showcase what’s hot and what’s not in the music industry. If you get a famous blogger to post about your music, create hype about your next show and write reviews of your music albums, you will convert some serious music lovers into your audiences. Many music bloggers have emails mentioned on their social media accounts, contact them and share your work with them. Begin by contacting the most famous bloggers and have a professional email to do so. Make sure the music genre and theme of the blog matches your work before reaching out to them.
Thank you for reading this post. If you liked it, do share it with the world. : )
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