How to Promote Your Music on Social Media

If you are an upcoming musician, then you ought to know that how well you market your composition is as important as its sound quality, bass and tone.

Thanks to advancement in technology, you can now access the ever powerful tool of social media to spread your music pretty much everywhere. Social media apps are your strongest arsenal when it comes to interacting with a wide range of audience. Therefore, it becomes imperative that you focus a considerable amount of time on a well laid out social media marketing plan. In this blog, we will be listing some of the important steps necessary to promote your music on social media, in the best way possible.

Plan a Strategy

The most important part of promoting your music online is to devise a proper strategy so as to bring more attention and crowd to your videos or songs. A highly effective engagement technique would be to start with your own Facebook page, where you can post daily updates and engage with your audience. Another great way to burst into the scene is to form your website and then make it SEO optimized. Having your own YouTube channel is not a bad idea either. It will make you disciplined about uploading your songs regularly and will also help you to attain a following dedicated to and appreciative of your content, although over a period of time.  If you’re planning to sell your music online, you may use reliable tools and apps to avoid it from being pirated. 

You can join Facebook pages and communities of like-minded musicians. You can then post your compositions on such groups to gain more traction and also to establish important connections.

Twitter is also a great medium for new musicians to gather organic traffic towards their site and music. Using the right kind of hashtags and tagging well-known personalities in your tweets will help you achieve more prominence and increase your band’s visual appeal.

For each of your new release, release a teaser or short description video just to create an intrigue in the minds of audience and viewers.

The sole focus of your social media marketing strategy should be to increase visibility and credibility.

Look for Creative Ways to Interact With Your Audience

For any musician, an audience is God. Offering incentives to the audience can work wonders to build a loyal fan base. A good incentive can include offers such as ‘share our song and get a free download’. Some artists also provide the option to the public to remix their songs and post their own version online. You can also follow this if it fits well inside your plans. Make sure that the incentive seems as real as possible and not just like a marketing gimmick.

You can shoot funny ‘behind the scenes video’ or a podcast featuring your band members talking about what went into making a song, and then upload it across social media.

If you have a decent amount of followers then you can also try to arrange meet and greet sessions with them.

Follow the Golden Rule of Posting in Moderate Amounts

For any new musician, it is difficult to contain the excitement they feel when they compose their first song. But this excitement often results in posting too much too soon, which acts as a killjoy for the audience. An upcoming artist should always look for creating an aura of mystery around them. Try to post exciting, engaging content regularly over a fixed time frame like twice or thrice in two weeks. Posting in moderation will leave listeners asking for more. Furthermore, use different social media platforms to promote your content, instead of just being limited to promotion on one or two platforms.

Decode What Makes You Different than Other Artists and Capitalize On It

Novelty is the fuel driving the engine of indie music. If you are a unique artist then the audience will accept you with open arms. If you have any quality that other musicians don’t have, then bring it to the attention of people, be it playing Sarod as a guitar, overlapping EDM beats over Indian classical music and more such talents. The most important thing is to form a connection with your listeners and leave such an impact on their mind that they associate good music with your name or the name of your band. Even if your unique quality is nothing fancy and is simple, but is completely filled with authentic passion, then you will surely please each and every music lover on this planet.

Remember, social media is an all-powerful tool in your hands which can take your music to places and get you the attention you deserve. Now you know all the tricks of the trade, use them to make your next composition a chartbuster.

Courtesy of  www.songdew.com

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