Running a successful band is about more than producing killer riffs and writing vocals. You have to be able to brand yourself effectively if you want to land contracts and build an engaged following. However, building a brand around your artistic project can be tricky. Unlike a business, your goal isn’t solely to increase profits. […]
Balancing Building Your Band’s Brand and Staying True to Yourself Read Post »
Every musician knows that art is far more than a money-making product. Your music is the manifestation of your heart, soul, and spirit. So when cybercriminals threaten to steal, corrupt, or exploit that which is so very precious to you, it means not just a potentially significant financial loss, but also a deep psychic wound.
The Importance of Cybersecurity For Musicians and the Music Industry Read Post »
There is almost no corner of our lives that hasn’t been touched by advancements in technology. From the way we work to the way we recreate, from the medical clinic to the classroom, tech has changed everything. Even the music industry has changed profoundly as a result of new technology and an increasingly digital landscape.
Tips for Musicians To Navigate the Increasingly Digital Landscape of the Music Industry Read Post »
There are many benefits of a straight-to-pa/no-amp live guitar/band setup, but does it actually work in the real world? What is the no-amp setup? What I’m talking about here is a band rehearsal/live setup, with the guitar (and all other instruments, for that matter), going directly into the p.a. system, with all monitoring handled by
5 Disappointing Pitfalls of a No-Amp Guitar setup. Read Post »
Search engine optimization (SEO) is a powerful tool used by marketers around the globe. Effective SEO can boost your ranking on Google and ensures that your target audience finds your business before they find competitors. However, SEO is underutilized by many musicians who’d rather work on a new song than spend time addressing bounce rate
Harnessing the Power of SEO Marketing for Musicians Read Post »
The life of a musician can be very rewarding, but it can come with its fair share of health risks. Between the repetitive movements necessary to play your instrument to the constant touring and proximity to other people, there are plenty of opportunities to get sick or hurt. The good news is that there are
Preventative Care for Common Musician Ailments Read Post »
Going on tour is an exciting opportunity. You get to connect with audiences in a more meaningful way than you can through your recordings. Not to mention that touring is likely to be the most lucrative part of your income as a musician. Nevertheless, going on tour can be something of a logistical behemoth. Without
The Ultimate Pre-Tour Guide and Checklist Read Post »
If you’re a musician, you already know that the quality of your performance is the most important factor when you’re on stage. If you play badly or your songs are boring, you’ll lose your audience in an instant. However, did you know that the way you look also has a part to play in how
Simple yet effective ways to switch up your look on stage Read Post »
Learning music is quite fun, but that doesn’t mean it’s easy. It takes a lot of practice, improvement, and mentoring as there’s always something to learn. In fact, some of the most prominent artists continue to practice regularly to improve and hone their musical talent consistently. Musical instruments are undoubtedly necessary, and you can easily
7 Surprising Benefits Of Recording Your Practice Sessions And Lessons Read Post »
