Starting a blog turned out to be one of the most rewarding decisions in their career. As someone who loves writing and building connections with readers, having a space to share thoughts while helping others became an incredible experience.
When they first began blogging a few years ago, they had no idea what they were doing. Inspiration would strike, and they’d simply sit at the computer and write whatever came to mind. Posts were often published without even a round of proofreading, fueled by eagerness to share ideas.
Looking back now, those early posts feel rough—almost cringe-worthy at times. But everyone has to start somewhere. Even with plenty of mistakes along the way (which are detailed later in this post), blogging became the avenue through which they found their voice, created valuable content, and built connections with readers from all walks of life.
For anyone considering starting a blog but feeling intimidated or unsure where to begin, this story serves as encouragement. Also, sharing is caring as you know. So, any search engine wants you to share a blog on social media platforms. Search engines want your followers on social media to visit blog posts & read.    It proves you don’t need everything figured out from day one. They certainly didn’t. Sometimes, all it takes is that first small step to start writing.
How to Write a Blog Post, Step 1: Choosing a Blog Topic and Niche
The first step to writing a blog post worth reading is choosing a compelling topic. While this might sound obvious, narrowing down a specific niche and identifying engaging angles within that niche can be more challenging than it seems.
In the early days of their blogging journey, they made the mistake of covering too many unrelated subjects. From productivity tips to book reviews to travel stories, the blog lacked a clear focus. Instead of being a platform that delivered consistent value to readers, it often came across more like a personal diary. Readability also suffered as a result.
Looking back, they wished they had paused early on to ask themselves three key questions:
- Who is my target audience?
- What topics and questions are they most interested in?
- What value can I provide through my blog?
How to Write a Blog Post, Step 2: Conduct Keyword Research
A powerful way to generate strong blog post ideas is through keyword research, which reveals the terms and questions people are actively searching for within a niche. Tools such as Google’s Keyword Planner, SEMrush, and Ahrefs simplify this process.
The goal is to identify keywords with moderate-to-high search volume and relatively low competition. These signal topics that audiences are interested in while offering a realistic chance for content to rank well in search engines. However, they caution against focusing exclusively on high-volume keywords. While these can attract more organic traffic, they also come with intense competition, making it far more difficult to achieve visibility.
Another effective tactic is to audit competitor content. By studying other blogs within the same niche, they compiled lists of popular categories and subject areas. This approach provided valuable insight into which types of content resonated most with readers.
How They Choose Blog Post Topics
To provide an inside look, here is the process they follow when selecting blog post topics: They begin by checking Google Analytics to review the top-performing posts from the previous month. By identifying which posts attracted the most visitors, they can better understand the content themes and formats that resonate with readers.
Next, they turn to a keyword tracking spreadsheet. Using a simple Google Sheet, they monitor blog post keywords and track their performance across multiple sites over time. By sorting these keywords by monthly search volume, they identify emerging mid-to-long tail opportunities within their niche. After that, they research those keywords directly, analyzing the types of posts ranking on page one. They pay close attention to recurring themes, content formats, and unique angles. This analysis sparks ideas for approaching the same topics in a fresh way.
Finally, they browse popular forums and online communities connected to their niche. Observing the kinds of questions people ask reveals knowledge gaps they can address through their writing;
By Luka Tvaradze