From TikTok to Streams: Building Funnels that Actually Grow Your Spotify Play The Problem: Viral on TikTok, Quiet on Spotify You post a TikTok, it blows up, comments go crazy… and then you check Spotify and see almost nothing. Maybe a small spike, maybe nothing at all. This gap is normal. TikTok now has well […]
From TikTok to Spotify: How to Turn Viral Clips Into Real Streams in 2026 Read Post »
Social media has been a godsend for just about any industry that benefits from a marketing campaign, and one of those industries is music. Music and promotion go hand-in-hand, so much so that many believe the music industry is over saturated. Shameless promotions from bad musicians may get them seen, but if you’re like me
Social Media Strategies to Get You Noticed Read Post »
Growing a solid fanbase is not easy. Posting your music on various social media sites will not instantly give you the rewards that you deserve. With the right tips, tricks and strategies you can maximize the results and build up a solid fanbase. You can also generate more income, if that is part of your
Are you a musician that wants to grow on YouTube? Read Post »
TikTok has taken the social media world by storm over the last few years. It hasn’t been without its controversy, but with over 800 million users across the globe, the popularity of the video app has skyrocketed. Everyday individuals, business owners, actors, and musicians have started to use it as a platform. The creativity behind
Tips on TikTok: How to Promote Your Music in 60 Seconds Read Post »
Does a band name really make a difference? Apparently so. Here’s what we learned since setting up The Cosmics (Formerly Cosmic Space Pirates) back in 2012. It’s not about you. At the time, Cosmic Space Pirates was funny. In fact, the very reason we picked the name was that it made us all laugh. We
Band Promotion Tips by the Cosmics Read Post »
Established in 1998 On The Case is one of the North East’s leading live music companies. We build long term relationships with our clients providing them with quality solo artists, duo’s and bands coupled with a personalised advertising strategy which is proven to increase footfall and trade for their business This is a shout out
Introducing: On The Case Music Read Post »
The purpose of music is to deliver both a message and a feeling to its listeners. However, good and purposeful music doesn’t get to be heard if it isn’t marketed the right way. As a result, every musician needs a website. A website is where you will publish your music, news about new releases and
10 Essential Elements of an Amazing Music Blog Read Post »
If you are an upcoming musician, then you ought to know that how well you market your composition is as important as its sound quality, bass and tone. Thanks to advancement in technology, you can now access the ever powerful tool of social media to spread your music pretty much everywhere. Social media apps are
How to Promote Your Music on Social Media Read Post »
This post is written by Kristal Bean: Kristal Bean is a Southern California-based writer and sometimes guitarist. In her free time, she homeschools, works out and listens to live music. Check her blog greenlightbooking.com The internet has made music promotion so much easier for music artists. Advancements in online like sharing, streaming, social media platforms
Top Ways to Promote Your Music Online in 2018 Read Post »
