Musicians are so well-versed in playing and singing but they are sometimes not so great at creating emails, especially the kind that involves marketing. However, with some patience and practising, they can get just as good at as they are at playing music.
Here are some useful tips on writing an email to your fans:
Create an enticing subject line
The subject line is an introduction to your email. It’s the first thing that your email subscribers will see as your email arrives and this is precisely the reason why you should pay special attention to it.
Make it relevant to the body of the email – no quirky titles or puzzling subject lines. Just plain and simple, but with personality and style. This is your one ticket to get people to open and read, possibly even act upon your email.
Know your audience
Your audience should be the baseline for any move you make. At first, you create music that you like and that appeals to you but as you get more fans, your music stays the same but your marketing strategies change. Your email tone of voice and content should be based on your audience and what they like. If guides and how-tos are what your audience likes, you should produce that kind of content.
Improve your writing
In order to get better at writing emails, you should get better at anonymous writing in general. For one, avoid passive sentences – write active ones instead. Use powerful, dynamic language that makes people react and act – replace “is, are, am” with something more actionable. Tell a good story, one that has a beginning, middle and an ending. Use simple words and avoid adding thesaurus words that no one understands. Avoid jargon and slang. Create short paragraphs and make sure that your sentences are dynamic.
Write accurate and readable emails
While accuracy and readability are usually not the first things you want to check, you eventually should because a spelling mistake or a grammar error could discredit you almost instantly. This is why you should use grammar and spelling checkers like these:
– Academ advisor and Top writing services are email copywriting guides which can help you create more compelling copy and thus make your readers take action.
– Bigassignments is an online editing tool mentioned in Revieweal which can help you edit out all of the mistakes from your email.
– Simple grad is a grammar checkers which also gives tips on grammar.
– Oxessays and Eliteassignmenthelp are online formatting tools which can help you make your documents readable and with a lot of white space.
– Mywritingway and Australianreviewer are there to help you generate catchy subject lines and compel the readers to enter your email.
Make it worthwhile for your subscribers
Instead of just sending newsletters all the time, try sending something exclusive, something only those in your email list can get. This will make them feel special and appreciated. You can offer them a free download of one of the songs to your album or let them be able to buy your CD before it comes out for the public, give away your merchandise or offer album artwork as a downloadable. All of this increases the value of your email marketing campaign.
Ask for action
Instead of hoping that they will buy your CD or that they will get in touch with you, you should make it happen – just ask them to. There is no reason not to. Everyone uses CTAs and for a good reason. They are very effective and they can lead customers straight to where they need to be. This is the mission of your email. Every sentence should lead the customer to that CTA and being sure that they want to buy your music.
Be direct and brief
“No one likes to read emails that go on and on. No one likes rambling. So, instead of risking that your customer will leave your page just because of its length, try making your emails not only shorter but also more direct. Start off with the most important thing and then add additional information, explanations and so on. This way, people get instant gratification for opening your email and they feel compelled to read on,” says Micha Nigel, an email marketing professional at Academized and Ukwritings.
Musicians can learn to write fantastic emails. Fans love getting in touch with their favourite musicians and this is why you should pay attention to your emails – making them as good as they can be, packed with action, useful information and personality that they appreciate so much, Make sure that you follow all of these tips and practice great writing before your next newsletter.
Courtesy of Freddie Tubbs
Freddie Tubbs is a lifestyle blogger at Resumention. He enjoys attending marketing and music events and contributing columns to Ukservicesreviews and Write
Other Music Business Articles @ The Blogging Musician.
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